As the official tequila partner of Yes Chef Food Fest Los Angeles, Don Julio was integrated across both General Admission and VIP through a multi-touchpoint experiential sponsorship designed to drive large-scale visibility while reinforcing the brand’s premium positioning.

In General Admission, Don Julio sponsored the festival’s main bar, creating a high-volume branded service environment with strong visibility in one of the event’s most trafficked areas. In VIP, Don Julio elevated the exclusive Yes Chef Reserve experience through a bespoke Don Julio 1942 cocktail bar, premium hospitality moments, and elevated design-forward touchpoints.

From advance planning through live execution, this activation balanced large-scale festival operations with elevated hospitality design—delivering a cohesive brand presence across multiple audience tiers.