As part of San Francisco’s Winter Walk, this Old Navy holiday pop-up transformed a high-traffic downtown area into an interactive retail experience. Designed to invite discovery and drive engagement, the activation showcased seasonal merchandise through a walk-up shopping format that blended brand storytelling with festive flair. From managing on-site production and logistics to ensuring a seamless guest experience in a bustling public environment, this activation brought Old Navy’s holiday spirit to life - right where the city was already gathering.