For BÉIS, I led production of A BÉIS Exhibition: Designed for Departure - a multi-day immersive brand experience created to relaunch the brand’s Core Collection, transforming a blank Bowery storefront into a celebration of travel, creativity, and community. The exhibition launched with a VIP opening before welcoming the public for three days of programming and interactive experiences.

I oversaw production from planning through onsite execution, coordinating the venue, fabrication, branded entry moments, press wall, creator-led programming, interactive product experiences, VIP food and beverage, staffing, guest flow, and daily operations. The experience featured collaborations with Susan Alexandra, Nicole McLaughlin, and Martine Ali, bringing each creator’s perspective into the larger BÉIS world.