As part of Don Julio’s ongoing partnership with Palm Tree Crew, I led the production of multi-market experiential activations across all domestic Palm Tree Festival destinations (Aspen, West Palm Beach, the Hamptons, Oahu, Montecito, Napa, and beyond). Designed to live at the intersection of music, culture, and elevated hospitality, each activation translated Don Julio’s brand world into a festival-forward experience—balancing bold visual identity with seamless guest flow and operational precision.

Across each market, the activation footprint was tailored to its environment while maintaining a cohesive brand presence, requiring close coordination across vendors, festival partners, and internal teams. From advance planning through live execution, this program showcased the scale, adaptability, and consistency required to deliver repeatable brand experiences within fast-paced, high-energy festival environments.