To celebrate Don Julio’s first-ever global collaboration —an exclusive limited-release 1942 bottle designed by international DJ and style icon Peggy Gou— I led the New York activation for this high-profile cultural launch.

We transformed a downtown space into a pop-up Gouvenir shop, complete with two bespoke kiosks and editorial-level styling that merged streetwear edge with 1942’s iconic luxury. As lead producer, I oversaw creative vendor coordination, on-site logistics, and execution from build to breakdown—ensuring every detail delivered premium branding, press-worthy visuals, and scroll-stopping content.

The result? A sold-out custom bottle inventory and major buzz that helped fuel the remainder of the global campaign. Now that’s GOU’d sh*t.