To celebrate 50 years of Saturday Night Live, I led production for a public-facing pop-up activation at The Grove in Los Angeles—designed to immerse fans in the world of SNL and build buzz ahead of the anniversary special on Peacock.

The three-day takeover featured a custom fabricated Weekend Update set photo moment, custom giveaways for each guest that interacted with the activation (including totes, t-shirts, stickers, and water bottles), and a live 48-hour countdown to the televised special. From creative vendor management to on-site logistics, I oversaw end-to-end execution—helping drive record foot traffic at The Grove and delivering a cultural moment worthy of five decades of sketch comedy history.