Buldak activated during Coachella with a multi-touchpoint cultural takeover supporting the brand’s “Buldak Hot” campaign. The program spanned a branded mobile content studio and OOH bus, consumer pit stops across Indio, festival partnerships, and the “Buldak Crawl” food program.

Executed on an aggressive timeline with evolving creative, the campaign required rapid pivots and close coordination across vendors, creators, and festival partners - delivering a bold, highly visible brand presence throughout Coachella weekend.